The Mountain Man in the Fur Coat

I remember ripping an ad out of an old magazine when I was a kid. I don’t know where the picture went. When the internet became a thing, I started looking for it online but never with any luck, until I just today thought of asking the AI.

Me:
Can you find a picture for me? It was in a magazine I saw back in the 80s (but could have been from an older magazine) I think it was an ad for some kind of whiskey. It had a mountain man out in the woods wearing a long fur coat.

ChatGPT:
I’m pretty sure you’re remembering the Yukon Jack campaign—tagline “The Black Sheep of Canadian Liquors.” Late-70s/early-80s print ads often showed a fur-clad trapper/mountain man by a snowy lake or forest, sometimes quoting Robert Service. Here are examples of the exact layout and imagery from that series.

Me:
YES THAT’S IT!!!! That’s wonderful, thank you, I always thought that looked so romantic.

ChatGPT said:
I’m glad I could track it down for you! ✨ Those old Yukon Jack ads really leaned into that rugged, romantic frontier vibe—half whiskey promotion, half daydream of living out in the wild with a fur coat and a campfire.

HA. The machine gets it!

Yes indeed. I remember looking at that ad as a teenage girl and thinking that there is a real man, who no doubt sewed that coat together himself, out of the skins of things that tried, and failed, to eat him.

I’ve been looking for that ad since my darling started talking about Alaska. He was going to go up to Alaska in an old wood boat to see if he could survive the winter.

I didn’t miss that “IF”.

Well, the boat part didn’t work out.

(NO to Alaska esp after he told me it’s rainier than western Washington!)

But we got the woods and the snow and the c-c-c-cold!

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *